How to Upload Items to Sell on Amazon

Intro

Welcome to selling on Amazon

It's no secret: At Amazon, we obsess over customers. And our customers want a trusted destination where they can purchase a wide diversity of appurtenances—which is what makes sellers similar you so important. We're always looking for means to add value for our customers and exist Earth's near customer-centric company. As an Amazon seller, y'all take part in offering those customers better pick, better prices, and a peak-notch customer experience.

300+ million active customer accounts in 180+ countries

150+ million Prime members worldwide

$3.five+ billion sales past third-party Selling Partners during Prime number Mean solar day 2020

The Amazon edge

When you start selling on Amazon, y'all become part of a retail destination that'southward home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted appurtenances. They all sell hither for a reason: to reach the hundreds of millions of customers who visit Amazon to shop.

• Since third-party sellers joined Amazon in 1999, they've grown to account for 58% of Amazon sales
• Tertiary-party sales on Amazon are growing at 52% a year (compared to 25% for start-party sales past Amazon)

FAQ:

Is Amazon right for my business?

The curt answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop on your radar presently. Small and medium-sized businesses thrive here, and they account for more half the units sold in our stores worldwide. Whatever your business is—and whatever size information technology is—we're excited for you to abound with us. Observe your fit and commencement selling today.

Don't have an Amazon seller account yet?

Earlier you lot start selling

How to register

With two selling plans (they're called Private and Professional, but you can think of them every bit standard and premium), Amazon offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which program is a better fit for your concern.

The Individual plan costs $0.99 per sale, while sellers using the Professional program pay $39.99 per month, no thing how many items they sell. If you sell more than 40 items a month, the Professional person option makes a lot of sense. Whichever plan you select, don't worry almost making the wrong choice—yous tin can alter plans at any time.

Plans

Individual

Professional

This programme might be right for y'all if...

• You sell fewer than 40 items a month
• You don't need advanced selling tools or programs
• Y'all're still deciding what to sell

• You sell more than than 40 items a month
• Y'all desire admission to APIs and more selling reports
• You want to sell with programs like Launchpad or Handmade

Don't worry about making the wrong selection - yous can modify plans at any fourth dimension. Also keep in heed that, in both cases, boosted selling fees apply.

Did you lot know:

Tools for brand owners

If you own a brand, Amazon offers tools to help you build, grow, and protect information technology. Enrolling in Make Registry tin can help you personalize your brand and product pages, protect your trademarks and intellectual property, and ameliorate the make experience for customers—along with unlocking additional advertising options and recommendations on improving traffic and conversion.

What you lot'll need to get started

In gild to complete your registration, make sure y'all take access to:

• Bank account number and bank routing number
• Chargeable credit card
• Government issued national ID
• Revenue enhancement information
• Phone number

How much does information technology price to sell on Amazon?

In that location are a few different types of selling fees you might pay, depending on your selling plan and the types of products you lot sell.

Subscription fees

These are the fees you pay for your selling plan, and they vary depending on which program y'all select.

• On the Professional person selling plan there'southward a flat fee of $39.99 per month and no per-item fee.
• On the Individual selling plan there's a $0.99 fee for each item sold.

Selling fees

These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product'south category), and variable closing fees (which apply just to media categories).

Shipping fees

When y'all fulfill orders yourself, Amazon shipping rates employ. Nosotros charge these shipping rates based on the product category and shipping service selected by the heir-apparent.

FBA fees

For products that Amazon fulfills for y'all (known every bit Fulfillment by Amazon, or FBA), at that place are fees for society fulfillment, storage, and optional services.

Review the fees that may be associated with your business relationship.

Get to know Seller Central

What is Seller Central?

Once you register as an Amazon seller, you'll have access to your Seller Central account. Call up of Seller Central every bit your go-to resource for selling on Amazon. Information technology'southward a portal to your Amazon business concern and a one-finish shop for managing your selling business relationship, calculation product information, making inventory updates, managing payments, and finding helpful content to help yous navigate your Amazon business. It's too where y'all list all your products.

Below are a just few of the things you lot can do from Seller Central.

• Keep track of your inventory and update your listings from the Inventory tab
• Download custom concern reports and bookmark templates you apply frequently
• Use customer metrics tools to monitor your seller performance
• Contact Selling Partner Support and open assist tickets using the Case Log
• Proceed track of your daily sales for all the products y'all sell on Amazon

Go mobile

Use the Amazon Seller App to track sales, fulfill orders, notice products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings from your phone.

Don't accept an Amazon seller account nevertheless?

How to list products

List your start product

To sell a product on Amazon, y'all must first create a production list. Either match an existing list (if somebody else is already selling the same product on Amazon), or create a new listing (if you are the first or only seller).

The specific way sellers upload and list their products varies depending on their selling plan. To put information technology simply: Sellers using a Professional seller account have the option of list their products in big batches using bulk uploading or inventory direction with tertiary-party systems, while Private sellers list products one at a fourth dimension.

In one case you lot successfully listing your production, it will become available to both B2C and B2B customers. This enables y'all to extend the achieve of your offers from a single account and without whatsoever additional fees.

Did you know?

Sell to both B2B and B2C customers with one account

In one case yous successfully list your product, information technology volition become bachelor to both B2C and B2B customers. This enables you to extend the achieve of your offers from a single account without any additional fees.

What you need to showtime list products

In nigh cases, products must accept a Global Trade Item Number (GTIN), such every bit a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item yous're selling. If you match a list, you won't need to provide a product ID since information technology already exists. If y'all're adding a product that's new to Amazon, y'all may need to purchase a UPC lawmaking or request an exemption.

In addition to a product ID, here'southward some of the important information that goes into each product listing:

• SKU
• Product championship
• Production description and bullet points
• Product images
• Search terms and relevant keywords

FAQ:

What are restricted product categories?

It'southward important that customers are able to store with confidence on Amazon, which is why some product categories (like certain grocery or automotive products) are known as "restricted product categories." Amazon might require performance checks, boosted fees, and other qualifications in order for yous to sell certain brands or list items within restricted categories. You'll be able to request approval from inside Seller Central.

Successful listing = successful launch

Following all-time practices for adding listings can have a large bear on on their success. Make information technology easy for shoppers to detect your offers by adding descriptive titles, articulate images, and concise feature bullets to your items. Avert these things that could negatively impact your launch:

Variation issues

Products that vary merely by colour, scent, or size might be a good candidate for listing as variations. Ask yourself if the client would expect to notice the products together on the same folio. If not, listing them separately.

Paradigm compliance

Your images must be at least 500 x 500 pixels (increase the size to i,000 10 1,000 for loftier-quality listings) and set against a patently white groundwork. The production should fill at least lxxx% of the image area.

Product IDs

Brand certain you're meeting the requirements for production UPCs and GTINs (Global Merchandise Item Number). Consistency in these codes helps promote conviction in the range of products shown in the Amazon catalog.

Don't have an Amazon seller account yet?

The product detail page

A product detail page is where customers view a product sold on Amazon. If you've shopped on Amazon, you'll probably recognize the production item page. It's where customers can find all the relevant data virtually a detail detail.

When multiple sellers offer the same product, Amazon combines data from all the offers into one production detail page (and so we tin can present customers with the best experience). You lot can propose production information on a production detail page, along with other sellers and manufacturers, and request detail page reviews if you think the data is not right.

As you're building your product detail pages, try to retrieve about what will best help customers find your products, discover answers to their questions, and make a purchasing decision. Aim for the ultimate customer experience past making your listings curtailed, accurate, and piece of cake to understand.

200 characters max, capitalize the first letter of every give-and-take

500 x 500 or 1,000 10 ane,000 pixels to increase list quality

Such every bit unlike colors, scents, or sizes

Short, descriptive sentences highlighting key features and benefits

Featured offer ("Buy Box")

The featured offer on a detail page. Customers tin can add to their cart or "Purchase Now"

The same product sold by multiple sellers offering a different price, shipping options, etc.

Keywords improve the chances that people volition discover your list

How to deliver products

Selecting the right fulfillment option

Amazon sellers have two options for getting shoppers their stuff: You lot tin do it yourself, maintaining your ain inventory and shipping products to customers (merchant-fulfillment), or have Amazon take responsibility for packaging, labeling, and aircraft products through Fulfillment past Amazon (FBA). Each method has its own set up of benefits—you just have to make up one's mind which one is right for your business. Larn well-nigh ecommerce fulfillment strategy.

If yous're fulfilling your own orders

Merchant-fulfilled but means you store and send products directly to customers yourself. Amazon charges shipping rates based on the product category and shipping service selected by the customer, then passes the amount on to you in the grade of a aircraft credit.

Set aircraft rates apply to all products sold with an Private plan, then information technology's important to determine if you can all the same price items profitably. Amazon's Purchase Shipping tool tin assist you get a great deal on shipping labels with Amazon'due south trusted network of shipping partners, ship and confirm your orders, and track your shipments.

The benefits of Fulfillment by Amazon

Around the world, Amazon has more than 175 fulfillment centers which comprise more than 150 million foursquare feet of storage space. With FBA, y'all get to shop your stuff on those shelves. You also get Amazon's globe-grade customer service and returns, along with other advantages (like automatic Prime eligibility and Complimentary Super Saver Shipping) that help you lot scale your business organisation—fast.

Did you know?

There are two types of FBA fees

There are two types of FBA fees: fulfillment fees (which are charged per unit sold and include picking and packing your orders, shipping and handling, customer service, and product returns), and inventory storage fees (which are charged monthly, and are based on the volume of inventory existence held in an Amazon fulfillment heart).

How Fulfillment by Amazon works

Step 1

Ship your inventory to Amazon. Information technology will be scanned and fabricated available for sale.

Step two

With each order, Amazon packages and ships the product direct to the customer.

Step three

Amazon collects payment from the client and pays you lot available funds every two weeks.

Step 4

Amazon's customer service team handles questions, returns, and refunds.

Don't have an Amazon seller account still?

You've made your showtime sale. What'south next?

Managing your Amazon business concern

Your first sale is a big milestone—but information technology's just the beginning of your growth opportunities selling on Amazon. In one case your store is up and running, in that location are a few of import things to go along in listen.

Performance metrics (and why they matter)

Amazon sellers operate at a high standard so nosotros can provide a seamless, delightful shopping feel. Nosotros telephone call it existence customer-obsessed, and every bit an Amazon seller it means keeping an heart on these key metrics:

• Club defect rate (a measure of a seller's client service standards): < 1%
• Pre-fulfillment abolish rate (initiated past the seller before shipment): < 2.five%
• Belatedly shipment rate (orders that ship after the expected date): < 4%

You tin can keep tabs on your functioning and make sure you're coming together your targets in Seller Central.

Customer reviews

Customer product reviews are an integral part of the shopping experience on Amazon, and they benefit both customers and sellers. Make sure y'all're familiar with the correct way and wrong way to get more production reviews and avoid policy violations.

Amazon jargon:

Seller University

Seller University is an online resource from Amazon, with videos featuring step-by-step guides, tutorials, and grooming to help entrepreneurs get-go (and grow) their Amazon business organisation.

Don't take an Amazon seller account yet?

Opportunities for concern growth

This is only the commencement

The moment you lot're selling on Amazon is the moment you tin can start growing your Amazon business. Once you've launched your business, Amazon has tools in place to help y'all have your business concern to the adjacent level (or the next couple of levels).

Advertising

Amazon'south advertising solutions create new ways for you to accomplish and engage shoppers, regardless of whether they're but starting to compare products, or ready to brand a buy. Ads show up right where customers volition see them (like the kickoff folio of search results or product detail pages).

Amazon offers three advertising solutions, and all of them are accessible through Seller Fundamental.

Sponsored Products are ads for individual product listings on Amazon, so they assist drive product visibility (and product sales). They appear on search results pages and product detail pages.

Sponsored Brands showcase your brand and product portfolio. They're search-result ads that feature your brand logo, a custom headline, and up to three of your products.

Stores are custom multipage shopping destinations for individual brands that permit y'all share your brand story and product offerings. (And you don't need whatsoever website experience to use them.)

Promotions and coupons

Customers desire to save, and promotions are an incentive to brand a purchase now. In that location are 3 types of promotions: coin off, free shipping, and purchase one get ane costless. You tin as well offer percentage or money-off discounts with digital coupons.

Global expansion

Selling globally is a huge milestone for any business organization. It ways hundreds of millions of new customers and the potential for a big heave in sales. Global expansion has a lot of moving parts, merely with Amazon Global Selling, you get to use Amazon's global infrastructure to get your products in front of a worldwide audience.

When it'due south time to take your business to the adjacent level, employ Amazon Global Selling to listing and sell your products on any of our online stores in Due north America, Europe, and Asia.

Amazon Business organisation

Becoming a seller on Amazon enables yous to reach B2C and B2B customers from the kickoff of your seller journey. Once you lot add listings, both customer segments will appoint with your offers, enabling you to maximize the potential of a single seller account.

Stats virtually B2B customers

• Over 5 1000000 registered business customers ranging from minor businesses to large enterprises:
• 80+ of the Fortune 100 companies
• 92 of the 100 biggest US hospital systems
• 45 States
• 90 of the 100 largest cities and counties
• B2B customers have a larger basket size than B2C
• On average, B2B customers return products less oft

What makes a bully seller?

A playbook for growth

Speed matters in business organisation. For Amazon sellers, the first 90 days are particularly critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first xc days as Perfect Launch. Sellers taking these five steps inside that critical timeframe tin can generate sales more apace, as many of the most successful sellers already have.

Enroll your make in Make Registry

Enhance your production particular pages with A+ Content

Get gear up with Fulfillment by Amazon

Automate pricing on your offers

Create Sponsored Products ad campaigns, Coupons, and/or Deals

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Source: https://sell.amazon.com/beginners-guide

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